Saturday, February 9, 2013

Beyonce - "Single Ladies (Put a Ring on It)" (the song remains the same)

I seem to have a Super Bowl tradition going, so no reason to stop now...

Super Bowl XLVII had Beyonce for the halftime show, and by all accounts it was very successful.  Although I'm not really a Beyonce fan, it did seem like a high-energy show.  It was surprisingly short on guest appearances, so I'll have to do my first (and probably only) Beyonce post.

She performed several of her big hits including "Single Ladies (Put a Ring on It)", which is probably her biggest hit, crossing over into many other genres.  You've heard it countless times before, but did you know that:
I find the last bit the most interesting: rather than the theatrical, complex arrangements of 1983's Thriller, which was meant to be viewed on a large screen TV, modern videos are optimized for smaller, mobile devices.  This means lots of flashing lights, centering framing, and facial close-ups.  The contrast with Michael Jackson is interesting, because it was his 1993 halftime show that launched the current practice of A-list performers.  Prior to that, you were more likely to see "Up With People" at halftime (seriously, look it up). 

Now that you've learned about how the viewing devices influence video making, take another look:

Beyonce: "Single Ladies"

Enjoy it because Super Bowl XLVIII might not have a halftime show (however, I'm betting they do).

* Aside from the obvious icon status, Danette completely doesn't get Liza Minnelli

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